Production for Graphic Designers, Alan Pipes
p112
Tenazas:
- 'My early work did not investigate language as a vehicle to explore another dimension'
- 'I started to see words as objects with a physicality that can be held and touched, and I seek to empower there meaning'
- This relates to Crouwel/Van Toorn's debate as Van Toorn's work can be perceived as unfinished but leaves the message to be interpreted by the audience.
Evident that Cranbrook encouraged Tenazas to appropriate 'exaggerated, neo-Constructivist violations of proper Swiss typography, grids and rule lines' in order to display elegant and formal resolution. Goes against Crouwel
References Cranbrook Academy as well as 'type n stripe aesthetic' from Lauraine Wild's essay.
Conveys meaning and associations - letting the audience interpret instead of spoon feeding info:
No comments:
Post a Comment