1-Defining the Brief
State what the issue is and where is derives from. Explain why the issue is something that can be resolved using visual communication. State what needs to be communicated (essential and desirable). Is there a [hypothetical] client? Who and why? Is there a target audience? Who and why?
2- Research
- Visual research/analysis
- Contextual research
- Target audience research - 3 persona profiles to represent the 'model' target audience
3- Idea Generation/material consideration - At least 20 rough ideas
4- Prototype Solutions - 3 proposed solutions/rough/justification
5- Development - Colour, layout, materials, scale, distribution
6- Outcomes - Final concept
7- Production /Distribution /Reception
- Can be a proposition if i dont have the skills/money to make it
- User testing
- Surveys
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