Sunday, 23 April 2017

No More Rules, Graphic Design and Postmodernism - Rick Poynor

Appropriation 

Kraftwerk - 'Mensch-Machine' record sleeve designed by Karl Klefish



Two ideas were communicated:

  • That music too was to be understood as 'avant-garde' 'infused by a spirit of bold artistic exploration.
  • It was 'futuristic', anticipating a new world that would be different from everything we know, but in some sense still positive. 

However they took influence from a failed political movement?



Authorship 
p. 118

Postmodern period bought the emergence of the 'designer as author'.

Against authorship

'The very notion of an 'author' as a validating source of authority for a cultural work is outdated, backward looking and reactionary.'

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