Previous research into subjective and objective design lead me to a divide in the industry. One side supports the objective approach because it follows the traditional rules of design in order to be functional, whereas the other promotes ambiguity and self expression.
Jan Van Toorn and Wim Crouwel are key characters in this debate - Amsterdam 1972
- Can a subjective approach to graphic design be successful?
- To what extent can subjective design be successful?
Basic answer: Yes it can be successful but only if the concept and context are the same.
Essay plan
Introduction:
Examples of subjective approach
Examples of objective approach
How successful?
Jan Van Toorn and Wim Crouwel's argument
Essay plan
Introduction:
- Objectivity and subjectivity in terms of graphic design
- Origins - Modernism to Postmodernism - Awareness increased
- Jan Van Torn and Wim Crouwel
- Good design/Bad design
Pretty Ugly
Specialising or experiment
Van Toorn
Crouwel
Education is to blame
Traditionally classes were structured, based on theory and design principles however
Heller believes tutors and students' lack of experience helps creates mediocre design.
Educational institutions such as Cranbrook encourage an experimental approach
Trends
It can be argued that a subjective approach creates trends
Research into trends
Trends are repetitions of a design
Rebellious designers
Dialect
Van Toorn
Crouwel
Education is to blame
Traditionally classes were structured, based on theory and design principles however
Heller believes tutors and students' lack of experience helps creates mediocre design.
Educational institutions such as Cranbrook encourage an experimental approach
Trends
It can be argued that a subjective approach creates trends
Research into trends
Trends are repetitions of a design
Rebellious designers
Dialect
Examples of objective approach
How successful?
Jan Van Toorn and Wim Crouwel's argument
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