Andrew Blauvelt,
Autumn 1995,
eyemagazine
The idea that style is meaningless and empty goes back to Modern functionalism
'The proliferation of design since the 1980s has been roundly blamed for transforming graphic design from a problem solving process into a style conscious cog in the fashion system.'
'Style operates as a code of communication, not for the transparent reflection of content but as a signifier of taste.'
'The Modernist equation denies both subjectivity of aesthetic judgement and the subjectivity of the designer's expression
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