Lorraine Wild
'Though serious designers were not supposed to be paying attention to form, some were definitely bothered by the universal use of "Helvetica-on-a-grid" for everything from corporate communications to the covers of avant-garde jazz albums'. P31-32
'Serious doubts about the function of the International Style as a means of visual communication led to a great deal of ironic experimentation and violation of style.' - P32
This is evidence to suggest that formalised aesthetic became such a norm that designers began to break away from objective visual communication which lead to 'ironic experimentation and violation of styles'.
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