Practical Response - Development

STAMP

Previous design:

Reworked the stamp so that it is legible on a small scale by increasing the stroke width of the rings and replacing the small text with a bold sign for gold. Hopefully with the theme of the exhibition being 'authorship' the audience will interpret the 'Au' within that sense. 

The Logo/stamp/sticker - Symbolises the designers desire for recognition and commitment to independent design authorship.

Poster Research

Rick Poynor - 'The poster, more than any other form of graphic design practice, has always been poised at the interface between design and art.' - Informed my research into poster design:

Laura Jouan

Limited information and more interest in aesthetic value. This provides evidence that Jouan is an aesthete suited to conceptual design.

Tate, Alexander Calder Exhibition poster:

Tate, Painting in the Sixties

All other the contemporary examples use limited information which can inform my posters.

Limited information

Minimalist graphics

Contemporary

Slightly abstracted letterforms and shapes is evidence of contemporary, artistic design being appropriate for exhibition branding. 

Concept Development

One of the points from my research project was that graphic designers are problem solvers. In order to draw attention to the exhibition and imbed my findings from the research project, I intend to create 'cheesy' and playful problem solver as a witty remark to the designer solely being a problem solver. I aim to keep the problems predominantly visual so that the recipients can interact with it.

Maze:

Nine dots four lines:

These can go on the back of the call for submission leaflets and posters. These can even be distributed in poster form around cities with poster boards as this will encourage the public to get involved and raise awareness of the exhibition. This will be beneficial to the graphic design scene who are rarely recognised for there contributions to contemporary culture.

Proposed Call for entries poster:

Front and back:

Instead of using the problem solving puzzles, I resorted back to the previous concept of using verbs that describe the active role of a graphic designer. This will appear friendly and show a consideration for the role. I added the stamp to the bottom corner to make it familiar and recognisable.

Format: A4
Materials: Pink fluorescent stock
Processes: Ink jet printer keeps the cost to a minimum. The posters can also be screen printed which would provide opportunity to foil the 'Au' stamp.
Distribution: Posted/delivered to design studios and universities to get a broad demographic


Exhibition poster:

Format: A3 and A2

Materials:Pink, green and yellow fluorescent stock to draw attention to it. Inspired by the posters from the streets of Berlin.

Processes: Digital print

Distribution: As the target audience are culturally engaged I aim to focus the distribution to locations where they are most likely to be exposed to the exhibition. Focus on Leeds for example:

• Belgrave 
• Headrow House
• Old Red Bus Station 
• Leeds Gallery
• Henry Moore Institute
• Museums
• Theatre
• Village Bookstore
• Colours May Vary
• The Tetley
• The posters can be pasted on the various totem poles that are scattered around the city. 

This can be transferred to cities and locations all over the UK.

Design Universities - Posters distributed to art and design Universities will increase awareness and spark interest.

Promotional Flyers:

Altered the previous idea to encourage the public to interact with the fly posters.

Distribution:

A5 flyers - 200gsm stock
A3 and A1 - 100gsm stock