Kolob Canyon Review
I like how limited the information is on the poster because simply stating the genres involved in the event immediately inform
Find the illustration below inspiring because the hand is peeling away to reveal the content. This illustrates the designers anonymity being removed by the fact that the exhibition provides opportunity for recognition.
Contemporary design that obscures the message but intrigues its audience. Again the informative information is displayed small to give further authority to the abstract typography.
Call for entries poster designed by Marnich for DeTnk:
Again a very contemporary example which has been folded - Perhaps for easier distribution purposes.
Dafi Kuhne - Typographic Summer Program - Apply Now!
Kuhne has enlarged the statement 'Death to the print' as the main focal point. The controversy of the statement intrigues the viewer to look closer. Further information is less prominent however the poster will draw in its demographic from the statement.
Distribution:
In terms of distributing the call for entries, I propose a flyer that can be sent out to design studios, universities and cultural institutions. This will allow subjects to take away the information and increase the likelihood of them submitting.
Instead of a flyer, I could send a folded poster to create more of an impact.
Provides a list of galleries, exhibition spaces and events which provide context for exhibitions and curatorial projects of/about graphic design and involving graphic designers. This can help to inform the exhibition branding elements because they are institutions that include graphic design in an exhibition context.
– Design Museum, London, UK
Perhaps the periodic table graphic for gold can help to inform the exhibition logo.
Moved onto using statements to speak directly to the designers. The statements recognise the work that designers do and encourage them to take part in the exhibition to gain some credit but also exercise their technical and conceptual skills:
Top right of the image
The minimalist style aims not to influence the designers interpretation of the exhibition brief, however I am aware that the lack of information about the context of the exhibition will lead to confusion. The email address provided will encourage designers to enquire about the exhibition, showing an interest, and therefor they will receive further information such as:
'Graphic designers are problem solvers, service providers to fulfil a clients needs, however ‘Au’ is an opportunity for you to gain recognition for your impact on contemporary culture.
The concept is completely up to you, however the work needs to be personal to you and your specific practice. You can take influence on your position as a designer, frustrations with the industry or explore a topic of your interest.
The exhibition is all about removing yourself from commercial realities and taking complete ownership over your work in order for you to achieve graphic authorship and recognition.'
Dafi Kuhne - Typographic Summer Program - Apply Now!
Kuhne has enlarged the statement 'Death to the print' as the main focal point. The controversy of the statement intrigues the viewer to look closer. Further information is less prominent however the poster will draw in its demographic from the statement.
Distribution:
In terms of distributing the call for entries, I propose a flyer that can be sent out to design studios, universities and cultural institutions. This will allow subjects to take away the information and increase the likelihood of them submitting.
Instead of a flyer, I could send a folded poster to create more of an impact.
Graphic Design, Exhibition Context, Curatorial Practices
– Design Museum, London, UK
– Eastside Projects, Birmingham, UK
http://www.eastsideprojects.org
http://www.eastsideprojects.org
– Kemistry Gallery, London, UK
http://kemistrygallery.co.uk
http://kemistrygallery.co.uk
– KK Outlet, London, UK
http://www.kkoutlet.com
http://www.kkoutlet.com
Exhibition Name
The title of the exhibition: 'Au' developed as a response to my essay question as I found a lot of essays and texts about authorship described designers as prestigious characters. When looking at the definition for the word 'author' I noticed that there are many prestigious words beginning with the letters 'Au':
Author
Authorship
Authority
Authoritarian
Autonomous
Authoritative
Audacity
Au = Gold on the periodic table
Autobiography
Authorship
Authority
Authoritarian
Autonomous
Authoritative
Audacity
Au = Gold on the periodic table
Autobiography
A lot of the words refer to the power and position of an individual which relates nicely to my concept because I am aiming to portray the designer as a powerful role. Other words such as 'autonomous' and 'audacity' can refer to the natural ways in which designers think but commercial realities prevent them from putting them into action. The fact that 'Au' is gold in the periodic table adds to the prestigious position that I want to make more people aware of. Finally, 'Au' can be interpreted as a greeting or attracting someone's attention, 'Ey You!'. There are many ways in which the title can be interpreted and this ambiguity reflects the merky world of graphic authorship.
INITIAL SKETCHES
Content required on the poster:
Definition/Theme of the exhibition - Authorship
What I am asking the designers to do.
Deadline for submission
Submit to.. Email
What I am asking the designers to do.
Deadline for submission
Submit to.. Email
Sketched out some initial ideas in order to gain a better understanding of the compositional elements, as well as the tone of voice. Setting 'call for entries' in capitals to draw the audiences eye and capture their attention. This was inspired by Kuhne's poster for his Typographic Summer Program. Other renditions were inspired by the periodic table:
Perhaps the periodic table graphic for gold can help to inform the exhibition logo.
Moved onto using statements to speak directly to the designers. The statements recognise the work that designers do and encourage them to take part in the exhibition to gain some credit but also exercise their technical and conceptual skills:
Top right of the image
Listing the characteristics of graphic designers to create familiarity and also consideration. I also imbedded some humour to seem friendly and more human.
Bottom right was inspired by my previous research. The type is very small yet a large question mark fills the centre of the composition which, as the character itself suggests, creates confusion and intrigues. The small 'flap' of paper that has been peeled away reveals the title of the exhibition. I really like the simplicity of the composition and how its interpretation creates curiosity.
Based on these sketches, I moved onto InDesign to digitally mock up the concepts with more accuracy and start considering design elements such as typography and colour.
Formal Response:
The logo looks very formal and unintentionally imitates the Adobe software logos therefor it needs changing. Provided an overall explanation of the exhibition to provide designers with further context of what the exhibition is about. However, by offering them suggestions on how they can approach the brief could in fact influence their interpretation and therefor there outcomes wont be examples of authorship.
Contemporary approach
Limited the information:
Combining the previous two concepts and layering the title of the exhibition over the top of the verbs:
The verbs are illegible therefor I propose a double sided poster:
Front:
Back:
The minimalist style aims not to influence the designers interpretation of the exhibition brief, however I am aware that the lack of information about the context of the exhibition will lead to confusion. The email address provided will encourage designers to enquire about the exhibition, showing an interest, and therefor they will receive further information such as:
'Graphic designers are problem solvers, service providers to fulfil a clients needs, however ‘Au’ is an opportunity for you to gain recognition for your impact on contemporary culture.
The concept is completely up to you, however the work needs to be personal to you and your specific practice. You can take influence on your position as a designer, frustrations with the industry or explore a topic of your interest.
The exhibition is all about removing yourself from commercial realities and taking complete ownership over your work in order for you to achieve graphic authorship and recognition.'
No comments:
Post a Comment