What makes a magazine modern?
M. F. Agha, 1930
Looks at the view of both the orthodox modern and diehard traditional approaches to magazine design.
Rabbit-Stew with very little rabbit
There is an abundance of magazines which use 'modern makeup' (modernistic) but only a few use modern material. - Agha emphasises the importance of having appropriate content - 'You must get modern material first if you intend to publish a really modern magazine' therefore the content needs to be appropriate for the form.
New Typography - 'To build eternal artistic units out of elementary and 'timely materials. They feel that materials do not matter much and that it is the way they are used and organised into an entity that consititutes the difference between the old and the new layout.'
Modernists have and always will have manifestos and there theories of 'form must follow function', 'cult of the machine' and other sacred dogmas are widely relied upon as a Modern identity. However the success of this approach was questioned when the French Society of 'Artistes Decorateurs Francais' took the liberty of reminding the German colleagues that there are other things in life and art besides "cold and organised conception of the technician and manufacturer."
CONTENT must be modern and appropriate
Modernist theories are creditable and effective, however there is more out there
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